A SELECTION OF WORK
Great Kiwi Morning Tea - Save Kiwi Month
At the beginning of the twentieth century it is believed there were several million kiwi. Now numbers are dwindling with some kiwi species numbering only a few hundred.
As part of Save Kiwi Month we created a new fundraising initiative – the Great Kiwi Morning Tea. This provided a platform to target potential fundraisers - schools, workplaces and communities to get together over a traditional Kiwi morning tea to raise much needed funds.
Client: Kiwis for kiwi
Whatever your skills and passion
The task was to raise awareness of the diversity of jobs on offer in the forestry industry, encouraging young people to consider it as a career option.
Working with Forestry Industry Contractors Association (FICA) and collaborating with forestry companies, we created an exciting new recruitment programme. This incorporated a universal forestry platform providing a central hub for newcomers wanting to learn about the industry and quickly assess what tools are available.
Video content was developed showcasing the industry for www.forestrycareers.nz, alongside individuals talking about their various roles within the forestry industry. Featured in a dedicated Find your fit in forestry section on the website, is a spread of forestry faces with inspirational quotes, a quiz to give a feel for the sorts of jobs that may suit and career opportunity profiles.
We created digital ads for online (NZ Herald, google and social media) radio ads and Tik Tok content as well as a new Find your fit in forestry Youtube channel housing all videos.
Client: FICA / Ministry for Primary Industries
Rayonier Matariki Forests & Omataroa Kiwi Project Partnership
Rayonier Matariki Forests, the third largest forestry company in NZ, had been working with Iwi-led kiwi conservation group, Omataroa Kiwi Project (OKP), for some years to assist with predator control in Omataroa Forest. A closer relationship and increased support of OKP’s work was celebrated with a very special event at Ruaihona Marae, Te Teko We organized a highly memorable event for over 120 local and international guests with one of the highlights being the launch of a conservation education initiative we developed with OKP for neighbouring school, Te kura o Te Teko – The Texas Rangers.
This inspirational programme for senior students provides them with the opportunity to learn about kiwi conservation and the wider biodiversity of Omataroa Forest. It also aims to enable the tamariki to connect with their whenua through a Matauranga Maori approach.
Client: Rayonier Matariki Forests
National Gardening Week
We created National Gardening Week in 2015 with the aim to foster a love of gardening in people of all ages. The underlying philosophy is that gardening is not just about growing plants but also friendships, good health, strong communities and closer connections with nature. The week provides a platform to target our numerous audiences and media with exciting new angles and events each year.
We also formed a partnership with the Naturist Federation and moved Nude Gardening Day from the international date in May to the slightly warmer timing of National Gardening Week. This has provided Nude Gardening Day with a solid platform to promote their activities and provide another layer of interest for National Gardening Week.
Client: Yates NZ
NZ Wood
Forestry is one of New Zealand’s truly sustainable industries that provides many benefits to rural communities, the environment and the greater economy. However it is also one of the country's more challenging industries in terms of negative perceptions.
NZ Wood is the representation of the NZ forestry industry as a whole, from the growing of new seedlings to the finished products we use in everyday life.
Our task was to profile forestry in a positive light and educate people about the huge value the industry brings to New Zealand and its people.
A print and billboard campaign was launched to communicate just some of the reasons we should love our forests.
Client: NZ Forest Owners Association
Contact Us
| Phone | |
| 027 222 7348 | info@donovanpr.co.nz |